Hospitality / Independent concept
Common Room.
A small hotel.
A curious spirit.
The identity
Room for
a little wonder.
An independent boutique hotel identity, with expressive serif lettering and a bird carrying a room key. The emblem has the intimacy of an old bookplate, simplified for small printed and stitched applications.
Burgundy and cream connect the wordmark, welcome packaging, and guest robe. Tactile paper and soft waffle cotton give the identity a warm, quiet presence.
- Project
- Independent studio concept
- Discipline
- Brand identity + art direction
- Applications
- Welcome box + guest robe
