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Coffee / Independent concept

Fieldwork Coffee.

A little energy.
A lot of character.

Fieldwork’s expressive cobalt wordmark on cream

The identity

Coffee on
the move.

An independent coffee brand concept with a restless streak. Expressive lettering, a running cup character, and a racing check bring a sense of movement to the everyday coffee run.

Cobalt does the heavy lifting. Cream gives the identity space, while a measured hit of orange connects the twin lightning bolts to the cup’s straw.

Project
Independent studio concept
Discipline
Brand identity + art direction
Applications
Iced cup + printed T-shirt
Fieldwork running cup mascot with two matching orange lightning bolts and a precise checker stripe
The running cup. One character, two identical bolts.
Single Fieldwork iced coffee cup with orange straw through a closed flat lid and the fixed brand artwork printed on the front
Iced cup packaging concept. The master artwork follows the cup’s surface.
Back of a cobalt cotton T-shirt with Fieldwork lettering and running cup print centered beneath the collar
Merchandise concept. Cream lettering, the same mascot, and a centered back print.
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