Running / Independent concept
Interval Running Club.
A club in motion.
A mark with momentum.
The identity
Set the
next pace.
An independent running club concept with compressed, forward-leaning lettering and a compact IR symbol. A continuous red diagonal links the identity across both forms.
Recycled-board packaging and a technical singlet carry the same high-contrast identity. Red side panels extend the palette into the garment itself.
- Project
- Independent studio concept
- Discipline
- Brand identity + art direction
- Applications
- Footwear packaging + running singlet
